What Sets us Apart
Customer Centric Approach
Backed by 70+ years of legacy, ICICI Direct embodies the safety and reliability of the ICICI Group.
Trusted Market Expertise
Backed by 70+ years of legacy, ICICI Direct embodies the safety and reliability of the ICICI Group.
Simple and Transparent
Backed by 70+ years of legacy, ICICI Direct embodies the safety and reliability of the ICICI Group.
Reliable Technology
Backed by 70+ years of legacy, ICICI Direct embodies the safety and reliability of the ICICI Group.
Focused on Long-term Outcomes
Backed by 70+ years of legacy, ICICI Direct embodies the safety and reliability of the ICICI Group.
Our Philosophy
Our Manifesto
Truth.
Trust.
Transparency.
Three values that define our way of life.
We do not offer sales incentives.
We do not have annual ratings.
And we do not just push any product.
Before offering anything to you, we ask ourselves:
"Would we offer this to our own family too?"
Because we are guided by three enduring values:
Truthfulness - in our actions,
Trust - in our relations,
and Transparency - in our interactions.
We bring it all together every day, in everything we do, just for you.
We do not have annual ratings.
And we do not just push any product.
Before offering anything to you, we ask ourselves:
"Would we offer this to our own family too?"
Because we are guided by three enduring values:
Truthfulness - in our actions,
Trust - in our relations,
and Transparency - in our interactions.
We bring it all together every day, in everything we do, just for you.
No Sales Incentives
We do not offer
any sales incentives
to our employees.
Your trust is our only incentive.
We do not offer sales incentives.
We do not have annual ratings.
And we do not just push any product.
Before offering anything to you, we ask ourselves:
"Would we offer this to our own family too?"
Because we are guided by three enduring values:
Truthfulness - in our actions,
Trust - in our relations,
and Transparency - in our interactions.
We bring it all together every day, in everything we do, just for you.
We do not have annual ratings.
And we do not just push any product.
Before offering anything to you, we ask ourselves:
"Would we offer this to our own family too?"
Because we are guided by three enduring values:
Truthfulness - in our actions,
Trust - in our relations,
and Transparency - in our interactions.
We bring it all together every day, in everything we do, just for you.
No push on Products
Truth.
Trust.
Transparency.
Three values that define our way of life.
We do not offer sales incentives.
We do not have annual ratings.
And we do not just push any product.
Before offering anything to you, we ask ourselves:
"Would we offer this to our own family too?"
Because we are guided by three enduring values:
Truthfulness - in our actions,
Trust - in our relations,
and Transparency - in our interactions.
We bring it all together every day, in everything we do, just for you.
We do not have annual ratings.
And we do not just push any product.
Before offering anything to you, we ask ourselves:
"Would we offer this to our own family too?"
Because we are guided by three enduring values:
Truthfulness - in our actions,
Trust - in our relations,
and Transparency - in our interactions.
We bring it all together every day, in everything we do, just for you.
Awards Won By ICICI Research Team
Outlook
Money Award
Best Retail Broker of the year 2018,'16,'15 Best e-Brokerage house of the year 2014,’13,'12,'11,'09,'07
UTI CNBC TV 18
Financial Advisory Award
Best Performing National Financial Advisor Equity Broker 2018,'17,'18
D&B
Equity Broking Awards
The Largest Equity e-Broking House and The Best Equity Broking House in the Cash Segment 2015,'14,'13,'12
Our Videos
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Investing
For beginner
Basics of Options
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Investing
For beginner
How to invest in mutual funds
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