General

What is the Pledge Model? How do I place a fresh request?

As per SEBIs new guidelines, you will have to pledge shares in favour of ICICIdirect to avail securities limit by the mandatory Margin Pledge Process (via OTP authentication) in Depository system
Similarly, in case of buying shares under Margin Funding (MTF), you will have to pledge those shares in favour of ICICIdirect to continue holding the positions under Margin Trading.

This new process has been implemented to ensure the safety and security of your shares.

You can create a fresh pledge request by following the steps below:
• Go to the Stocks
• Under the Funds tab, select Shares as Margin
• Under the Pledge & Create limit tab select the stock and quantity you wish to pledge
• Click on Pledge & Allocate to the asset where the limit has to be generated.
• Once confirmed, you will be redirected to NSDL page.
• Verify the details and confirm by entering OTP.
• Limits are generated instantly.